Optimize your mobile marketing efforts


Smartphones have amazing capabilities. With that small device in your pocket, you can contact nearly anyone in the entire world in just seconds, and you have all the information in the world available at your fingertips. They have completely changed the way we interact with each other, learn, and even how marketers reach out to customers. You can do more than just calling your customers these days. Here’s some ways you can optimize your mobile marketing efforts.

Text marketing

While it is an old tactic, mobile marketing is still one of the best ways to communicate with your customers through mobile. One example of this was Chipotle, a fast casual restaurant that had to shut down all of its stores for a training at the same time. The restaurant sent a text to all of its customers in order to inform them that there had been a problem and give them a coupon to use later. It was an extremely effective way of reaching every one of their customers, and it prevented them from experiencing customer service issues later.

Mobile friendly websites

There are many reasons that you would want to optimize your website for mobile, the most recent of which was a change in Google’s search algorithm. As of this week, sites will now be penalized if they don’t have a site optimized for mobile, and they will be seen further down when people search for them. On top of that, you want to make it easier for your customers to be able to view your site when searching on their phone given that many people do all their web surfing from their phones now. It is way easier to whip out your phone and search online than it is to set up a computer to do it.

Check your site on your phone to make sure it is showing up correctly. Check all the links to ensure they work properly. Get on other brands of phones to ensure it is showing up the same for everyone, and check it in multiple browsers. If you have texts that redirect to your site, check to make sure it shows up correctly. Make sure your site looks good even when they click on an ad through Facebook or other social media sites. Customers would rather stop looking into your site and move on with something else than try and figure out how to make it work right.

Social media

Most people don’t even look at social media on their computer, which means all of your posts and ads will be seen through a mobile device. It is important that you have them optimized for mobile viewing as well. Get on your phone and check out everything you post from there to make sure it is showing up correctly. Keep what you post short and sweet, so people don’t have to scroll down to continue reading what you have to say. And always try to get your entire post in before a “read more” button will appear, so nobody has to click that to see everything you have to say.

Mobile Technology News brought to you by biztexter.com

Source: bdaily.co.uk/technology/11-01-2017/popular-ways-to-succeed-at-mobile-marketing/


2017: The year of the Millennial buyer


As the new year approaches, it is a good time to reflect on what has happened over 2016 and what you can to improve in 2017. Analyzing where you went wrong in the past and where you can go right in the future is a huge part of any business’ success. It could make the difference between repeating the past year or having a much more successful one. One of the things you’ll definitely want to take into account is your audience for the new year. While you may still be trying to market towards baby boomers or are gearing up to sell to Generation Z, Millennials will be the major audience for 2017. That means figuring out how to market towards them in the new year.

Working technical services

One thing Millennials thrive on is technology. They grew up in an age where technology changed rapidly from the desktop computers in their living room to a smartphone in their hand. Not only are they good with technology, they are interested in it and adapting to it. That means you have a huge group of people that are likely a large portion of your buyers that want to see more technology incorporated into their everyday transactions with your business. Provide them that by updating your in-store technology with more self-serve options. You’ll even want to give them self-serve customer service such as automated texting with AI Chatbot. Make sure the technology you use is not just innovative: it must also be seamless.

Company values

One thing we’ve found in the Millennial generation is that they care very much about your company’s values and what you are going to do with the profits. There have been a lot of businesses popping up recently that offer products that donate to certain causes with every purchase or that provide jobs less fortunate people by allowing them to produce the products. When a Millennial buys something, they want to feel like they are getting what they need while also helping someone or something else out, even if it isn’t necessarily a cause that is near and dear to their heart.

Millennials have kids

While the Millennial generation seemed like they were never going to start their own families, they are now starting to become the generation of parents. Of course, many still don’t have children, but it is becoming the norm. This means you can market to them through their kids. It is especially powerful marketing because they are on social media a lot, often posting pictures of their children and their daily lives as a family. Keeping up with the Jones’ used to be a concept related solely to your neighborhood, but now it is something they do every single day with everyone they know on the internet. You can much more easily target them through marketing efforts related to parenthood or family, and it could have a big impact on your sales in 2017.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/micahsolomon/2016/12/27/millennial-customers-will-dominate-2017-is-your-customer-service-experience-ready/#112acab79f4e

Text marketing: The best way to reach customers


Customer service is a hard business because part of it is proactive and part of it is reactive. But it is both part of the business, and there are good and bad parts to all of it. Using technology to reach those customers and to better communicate with them is going to be very useful, especially in the coming years as technology becomes even more integrated into our everyday lives more than it already is. Here are some things to consider when adding more technology to your customer service department.

Proactive customer service

To be proactive with your customers, you want to reach out to them to see if they are happy before they get mad. Companies that deal in service and larger purchases know more about this than the everyday product company because when someone has spent a lot of time and money with your product or service, you always want to reach out and make sure they are happy with their purchase afterwards. It is a good way to get ahead of the curve. But it is a double edged sword. While it will help your customers to feel like you are taking care of them, it will also give them more opportunity to complain about problems they may be having but wouldn’t have addressed had you not asked. Still, at the end of the day, it is better to be proactive and get your customers everything they need.

Proactive customer service also deals in marketing where you are reaching out to your customers to try and get them to come back. Text marketing is a very good way of doing this because it reaches them immediately but allows them to look into it at a time that is most convenient to them. Not to mention, according to VentureBeat, over half of customers prefer to conduct their customer service through chatbot messaging.

Reactive customer service

The rest of the customer service you are likely experiencing is reacting to customers. This could be reacting by simply answering questions about store hours or the soup of the day, or it could be fielding calls from angry customers wanting to get their money back. This is one place where technology comes in handy very well. If you are using AI Chatbot texting with your customers, you are able to get their questions answered immediately and without wasting the time of your customer service reps, and it is especially helpful when they are simple, repetitive questions. Your customers will appreciate the quick and clear response in texting as well. You can save your customer service representatives for more important problems and concerns that can’t be easily resolved with an AI Chatbot.

Keep technology simple

VentureBeat makes it very clear that simplicity is important right now when AI Chatbots are very capable but aren’t able to understand or answer more complicated issues a customer may have. It is recommended that companies stick with simpler ideas with AI such as answering repetitive questions (e.g. What are your store hours?) or offering ordering services such as Starbucks. Always make sure there is an easy connection to a live person available for your customers, so they always know they can get a live person if they are unhappy with the messaging.

Mobile Technology News brought to you by biztexter.com

Source: venturebeat.com/2016/12/12/new-survey-and-insights-about-what-consumers-want-in-a-chatbot/

Location Based Marketing: Next Big Thing in Mobile


Every business is looking for a way to stay ahead of the curve when it comes to marketing so as to not get lost in the sea of other businesses who do the exact same thing as you. Being able to reach out to your customers and offer them your services has also never been so easy, especially with mobile putting you at their fingertips much of the time. One of the things smartphones allows is location based marketing, a tool that is invaluable to businesses and is expected to become much more common in the new year. Here are some ways you can profit from using location based marketing.

Using social media

Conversion rates are nearly triple when using location based marketing advertisements on social media. The basic idea is that you have advertisements ready to go, and then kickers put them up on user screens when they are near your store. People are much more likely to stop in and shop at your store if they are already close by and see something in an advertisement that interests them. And since people are on their phones using social media a good majority of the time they are out, it is a really easy way to grab their attention in a place they are already spending a lot of time.

Text marketing

Another form of reaching customers through their location is through text marketing. The basic idea is that you are able to ping your customers that come within a certain distance of your location and then send them a promotion of sorts through a text in order to bring them in. This works very well because customers who have signed up for text marketing usually already like your product or service, and a gentle reminder of your business offerings when they are already nearby might be just what they need to determine what they want for lunch that day or where they are going to stop for shoes. Being able to reach out to them while they are nearby is a great way to beat out all the other competitors nearby and is especially helpful to the customer that might remember they needed to stop by sometime anyway.

It is also important to remember that while a customer may be looking at social media and come across your ad, they are pretty much guaranteed to see your text marketing advertisement to them within just a couple minutes of the text being sent, giving you much more exposure. Plus, customers may skim over ads they see online given the number of ads constantly being pushed but will most likely open and read your entire text message.

Why does location based marketing work?

We’ve reached a point in society where location based marketing is making a huge surge. It became popular a few years back and then died off. So why will it be successful this time and why is it expected to stick around? According to Marketing Land, over 80% of social media is now happening through mobile phones, and over a third of the world’s population currently owns a smartphone. With so many people using smartphones and social media, the ability to use a person’s GPS location to advertise to them has become easier than ever.

Mobile Technology News brought to you by biztexter.com

Source: marketingland.com/location-based-marketing-going-195732

Preparing for the future of text marketing

The Internet of Things is becoming increasingly more real and consumers are beginning to see technology integrated into their lives in ways we’ve never seen before. Smartphones are the epicenter of it all as the ultimate control to control everything in your life. You can control your thermostat, your baby monitor, your locks, and even your blinds with it. The next big thing is virtual assistants in your home, so you can tell it what to do instead of controlling it through your phone. In fact, Amazon’s Alexa will soon allow you to send texts through voice-over.

Virtual assistant texting

Texting is one of the easiest forms of communication these days, especially when it comes to relaying important information quickly. The person who receives the text is likely to answer within just a couple of minutes making it the fastest way to get a hold of someone who might not answer the phone because they are in a meeting, watching a show, or just don’t feel like talking on the phone. But now, you don’t even have to pick up your phone and mess with a smartphone keyboard. Virtual assistants will begin taking over that role for you. Amazon’s Alexa is going to be doing it for AT&T customers starting tomorrow. It won’t be long before other carriers are added as compatible, and other virtual assistance programs will jump on the bandwagon too.

What this means for your business

As technology emerges and things change drastically in our lives, businesses need to be aware of the change, so they can prepare for the future. The way in which you engage with your customer is ever-changing. This move, in particular, means texting businesses will become even more of a necessity than before. Two-way text communications already puts you ahead of the competition because it means your customers can get automated artificial intelligence responses to repetitive questions by simply texting. But adding the virtual assistant capabilities into it means customers are even more likely to text in their questions than ever before because it is easy.

For example, a customer may want to know what your Thanksgiving and Black Friday hours are. Rather than calling in to the store, it would be so much easier to ask Alexa to text your company and ask about holiday business hours. Your artificial intelligence texting platform would recognize and categorize the question in order to send an automated response with an answer.

Getting ready for the future

People keep wondering if texting is going to go out of style with all the new technology coming out, but time has shown that it will never go away. New technology has incorporated texting capabilities instead of trying to avoid it, and it is a form of communication our society has grown accustomed to. As your business is preparing for the future, and especially as you are preparing for the coming year, consider your texting platform and how it will fit into your business as the years go on.

Mobile Technology News brought to you by biztexter.com

Source: theverge.com/circuitbreaker/2016/11/17/13668772/att-amazon-alexa-can-send-your-texts

Mobile Marketing Tips During the Holidays

The holidays are coming up, and it is that time of year when people start spending more money than normal on products and services as gifts. Figuring out how to reach out to all these customers and remind them of the gifts you have to offer can be daunting. But it is essential to work through mobile, especially as a growing number of people are using mobile to do their holiday shopping. In fact, Biz Report explained that 70% of moms in the UK and US are using mobile devices as their primary shopping search tools. Here are three tips for marketing through mobile this holiday season.

    1. Optimize your website

It is clear that people are using smartphones to research and purchase products and services for the holidays. That means you need to make sure you have a website that is optimized for mobile. It is so easy to switch to a different business with a better website if yours isn’t functioning properly on mobile, and you can pretty much guarantee people will be on your site while researching which products they want to buy.

Do not forget that functionality and checkout processes need to be optimized for mobile as well. If links work on your laptop but not on mobile, that is a problem. And if the checkout process is difficult, consumers will just move on to something else. People are more likely to make impulse buys from their smartphone if they can do it quickly and easily without getting off the couch. Abandoned carts are the worst, but one of the best ways to get rid of that is by making checkout as streamlined as possible through mobile.

    2. Texting functionality

Some of your most important customers are Millennials who much prefer to communicate with your business without ever actually having to pick up the phone. They hate phone calls, and if they can get answers from their smartphone instead, they prefer it. One really great way to market to them during the holidays is through texting. You can send text messages to them with promotions in them, and you can give them links to your site for more research (but make sure your site is optimized for mobile first). But one of the best things you can do with text marketing is allow your customers to text you their questions instead of making a call. With AI chatbots, they can get their answers automatically and immediately, and customers are happy to have been able to communicate with a business without having to make a phone call or wait on hold.

    3. Social Media Information

People who are doing research on your business often gravitate towards social media. They will check out your Facebook page or Instagram or even Twitter to see the kinds of interactions you have had with other customers already in order to determine if you are the kind of company they want to buy from. On top of that, it is a really great place to handle customer service issues. Plus, it’s a great place to send out ads to current customers to remind them that you offer great gifts for their friends and loved ones. Make sure your social media sites are up to date and that you are ready to use them during the holidays.

Mobile Technology News brought to you by biztexter.com

Source: bizreport.com/2016/11/mums-rely-on-mobile-for-holiday-shopping.html

Top 7 anticipated features of the S8

2Samsung has been in the news alot lately due to the Note 7 explosion incidents. It is a huge fiasco that may hurt the company drastically. That is why it is more important than ever for Samsung to be able to release a new phone next year that makes people forget all about the Note 7 explosions and start looking forward to more from Samsung. The Samsung Galaxy S8 will be released on February 26, 2017, and there have been many rumors about the features that will come with it. Here are the top 7 anticipated features, according to Forbes, that you can expect with the Galaxy S8.

1. No home button on display

The Galaxy S8 will likely have an edge-to-edge display with no home button on it. This is a rumor of what is expected on the new iPhone as well, so it may be a trend we start seeing regularly on smartphones. Given that they are the most competitive phones with one another on the market, it just makes sense that they would both focus on the same type of appearance and functionality.

2. Best resolution yet

We are anticipating 4K resolution screens to be put on the Galaxy S8 in order to ensure the highest resolution possible. The biggest advantage to this screen resolution is the ability to make the VR experience even better than before, though it is also a huge advantage over other smartphones in the marketplace. It also means that when you use SMS marketing with your consumer, they will be able to see images very well that you send them, so make sure you are sending high quality advertisements instead of pictures shot with an old iPhone camera.

3. Better camera than ever before

As with any new smartphone release, a better camera is expected. But what you don’t know is that it will be a dual-lens camera making it possible to take sharper pictures than ever before. It will allow you to really zoom in and get nice shots at the same time.

4. New chipsets added

The new S8 is anticipated to have a new Samsung Exynos 8895 chipset internationally and Qualcomm Snapdragon 830 chipset in the US. The reason why this is important is because it will increase image processing efficiency by 70% compared to past models. Users are always looking for faster phones, and the S8 promises to deliver in that arena.

5. USB instead of headphone jack

Another Apple-esque move will be the removal of a headphone jack. It is anticipated that a USB will be included on the side of the phone for using headphones if a user would still like to do so, so hope isn’t all lost if you are used to jogging headphones plugged in.

6. Better graphics

As more and more consumers are playing games on their phones instead of through traditional video game systems or desktop computers, the graphics have had to be improved on smartphones. It is especially important if the VR reality is going to keep improving. The ARM Mali-G71 graphics ship is anticipated to be in the Galaxy S8, giving the phone better efficiency, better performance, better memory, and just a lot more power overall when it comes to graphics.

7. Edge screens available

The S8 is expected to still have the edge screen that many users have grown to love, but it will now come in two different sizes. The 5.1-inch display and 5.5-inch displays will allow users to choose how large they really want their phone screens. There’s been no word yet on the Note 8, but we are guessing a new Note will be necessary to revive the Note brand after the Note7 had so many issues.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/amitchowdhry/2016/10/18/galaxy-s8-leaks/#22546195085f

4 Ways to Prepare for Mobile Customers


Everywhere you go, you’ll see people on their phones, and most of the time, they are just trying to keep themselves entertained. At work, at restaurants, and even at home on the couch, people are glued to the screen. In fact, we are starting to see a huge shift in how people browse the internet. They are beginning to prefer searching on their smartphones. While the average consumer used to prefer desktop computers, larger screen sizes and a mobile-friendly internet have made smartphones just as simple to use. And since people always have their phones on them, it is much easier to whip it out to search things on the internet than it is to get out a computer.

This is why it is so important that your business is spending time advertising to your customers through mobile. Since the average person is surfing the web through their smartphone, you will likely make first contact with them through a mobile device. On top of that, they will do their research on your company through their phone. Here are 4 ways to get ready for those first contacts:

1. Optimize your website for mobile

The internet is a great thing. It connects people to brands giving you the opportunity to gain the business of customers you would never have been able to reach before. Unfortunately, it also means that your customers have a lot more options at their disposal, and your business will have to be at the top of its game to beat out the competition. Customers have very high expectations and aren’t willing to stay on a web page that isn’t working. They will quickly move on to someone else. That means your website needs to work flawlessly, especially when being used from a mobile device. Optimize your site for mobile and make sure it is working properly. This is the most important part of mobile marketing for any business, so it is important that it is your main focus.

2. Seamless purchasing ability

I cannot tell you how many times I have gone to buy something from a company and not made the purchase simply because I didn’t want to get up and go find my wallet or because I didn’t want to take the time to fill out all of the forms. Being able to use PayPal, Google Wallet, or other similar services is invaluable to a company. When someone is sitting on the couch surfing the web, they don’t want to go find all the credit card information you need. Though many people still prefer to type in credit card information (so it should be available as an option), someone who is making an impulse purchase will not go through with it if it is too much work.

Also, if you want people to buy things through your site, offer free shipping. Just build the cost of shipping into the products. This is especially important to Millennials who are used to getting free shipping on all their purchases from companies like Amazon.

Make sure your purchasing process is as simple and easy as possible, or people will go away.

3. Use mobile advertisements

Since you are trying to reach new customers who are surfing the web on their phones, use advertisements. According to Forbes, paying for ads means you are able to target specific demographics that need and want your product. These can be done straight through Google and Adwords but can also be done through social media. Both methods work because you will either be getting customers who are looking for your type of business or you will be getting customers who are spending a lot of time on social media. That pretty much covers everyone.

4. Communications are important

It is very important that your customers are able to communicate with you easily through their smartphones. Make sure your website and social media accounts are updated with all contact information including phone numbers, emails, and addresses. It is even better if you provide a phone number they can use to text you questions and get automated responses. Since talking on the phone feels like a huge hassle for most smartphone users, being able to text you their questions is a huge bonus.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/gabrielshaoolian/2016/08/29/5-mobile-marketing-methods-to-build-your-ecommerce-brand/#20acaed97f4f